UK's Top 5 Drawing & Coloring Apps Q4 2023 Performance

As the year 2023 drew to a close, the drawing and coloring app category saw interesting shifts in user engagement and downloads across the United Kingdom. Sensor Tower's data provides a glance at how the top five apps performed in the fourth quarter.

Color by Number：Coloring Games

Wildlife Inc's popular app experienced a significant spike in downloads during the holiday week, reaching approximately 24K, a notable rise from around 11K at the quarter's start. Weekly active users peaked at nearly 120K in the last week of December, reflecting a steady increase throughout the quarter. Revenue trends saw a high point in mid-December at around $10K.

Disney Coloring World

StoryToys Entertainment's app for coloring Disney characters showed a consistent download pattern, ending the quarter with a high of 6.5K. Active users followed a similar upward trajectory, concluding at approximately 8.7K. Revenue also saw a peak in mid-December, with about $8K reported.

Sandbox - Pixel Art Coloring

Sandbox maintained a strong user base with weekly active users hovering around the 260K mark, and downloads showed a climb, ending at just over 5K. Revenue for Alexey Grigorkin's pixel art app peaked at nearly $5.6K in mid-December.

Cross-Stitch World

InertiaSoft's app, rooted in the UK, maintained a modest but consistent download count, with a notable increase to 160 in the final week of December. Active users saw a slight rise towards the end of the quarter, with about 1.4K. The app's revenue also saw an increase, reaching roughly $3.9K in the week leading up to Christmas.

Adult Coloring Book - Pigment

Pixite Inc.'s app experienced a surge in downloads, particularly in early November, with a high of around 7.5K. The weekly active users for Pigment showed a significant increase, peaking at over 14K in mid-November. Revenue trends mirrored this pattern, with the highest reported revenue at nearly $4.7K in early December.

These figures showcase the varied performance within the drawing and coloring app market in the United Kingdom during the last quarter of 2023. For more insights, Sensor Tower's comprehensive data and analytics offer deeper dives into the app economy.